8 Questions To Ask Before Starting A Web Design Project
A new website is without a doubt a huge investment of time and money. Before taking on such a huge task, let’s take a look at 8 great questions that you should already have the answers to before meeting hired web design agency.
- Why are you creating this website?
Many a time people may want to redesign a website for various reasons like, the website feels outdated or that the website is just not working for them as well as it should. But the important question you need to ask yourself is why do you want to do that? What do you want to accomplish? What organisational goals will you achieve by a new web strategy?
Some of the possible answers to this question might include:
- In order to increase your advertising revenue, you need to increase your page views.
- You want your site to become a “lead generation machine” and help you in identifying your potential customers
- Your main concern is to raise awareness about the issues that are important to you. You want to increase your influence and reach out to a larger audience, etc
You need to know WHY you require a web design as it will directly affect your web design strategy.
- Who will view and use your website?
Your web designers will like to know about your target audience. They will be interested in reviewing what kind of people view your site in order to get a better understanding of their behaviour and preferences. Before meeting with your designers, you might want to determine the specific “types” of people interested in your organisation. You can divide your audience in some of the following types of categories:
- What are their motivations, goals and aspirations?
- You can divide your potential customers on the basis of age, geography, gender, cultural background etc
- What kind of language do they use? What sort of images and material appeal to them?
- What kind of content do they like to watch, read and listen to like sports, movies, musicals, politics, etc
- Is your target audience a part of any huge social networking site like Facebook, Twitter, Instagram etc
- Are they tech savvy?
You need to know what kind of audience you want to reach out to.
- What is your content?
Content is the soul of your webpage. A design without content is mere decoration. Before meeting with designers you need to be certain of what your content is. You need to ask yourself:
- “Is your content ready?” if not then who will create it and when?
- “How quickly and frequently can you produce new content?”
- “Do you have a “content matrix” which contains all the details related to your content?” etc
- What are your keywords for increasing traffic on your site?
It is important to identify your keywords before creating your content in order to optimize your site. Everyone wants to be the #1 search result on Google for relevant search terms. For a good search engine optimization, you need to look at your product from the consumer’s point of view. You need to brainstorm for a keyword which will bring you the best traffic, as compared to the most traffic.
For example, if you are a filmmaker and want to use that as your keyword, it is quite a pointless endeavour as such a vague keyword may return thousands, if not millions, of results. It would be much more relevant if you optimised a more specific keyword like “documentary filmmaker Madrid”. Specific and relevant (to your organisation) keywords like these will help you in finding clients who would like to pay for your services as these visitors were searching for that specific thing.
Even though a Web designer will help you in creating more specific keyword, it is helpful to have a dozen relevant keywords ready beforehand.
- Do you have a known brand identity?
Brand identity of a company is how that organisation wants to be viewed by consumers. Some businesses have done a great job in creating a brand identity for their organisation. Websites of such organisations are pretty straightforward. But in the absence of an established brand, web designs become more of an ad hoc which frequently results in increased cost, a lot of guess work and poor results. Sometimes when you start working with a new client, initially they promise to be a fantastic client, but they have no preconceived notion of how the design may turn out to be as they are not familiar with your brand identity.
So in the absence of an identity, before getting started on your web design, you can engage in a short branding exercise in order to develop a design palette. You can also create a “Brand Book”, which contains rules and guidelines for designs for the organisation, for consistency in all your marketing material.
In the absence of the “Brand Book” or similar documents, the least you can do before the meeting is to know your preference:
- Logo and tagline
- Colour palette
- Are you ready to invest in your site, post launch?
You have to keep in mind that even though you have just launched your website, there is a lot of work required post launch for example
- Creating and posting new comments
- Analysing which material is working and which is not.
- Adding new features
- Participating in social media
- Supporting offers and promotions etc
- What is your competitor doing?
Being aware of your competitors and their work is very important. You should know:
- What do you like about their product?
- What do you hate about their product?
- What can you mimic from them?
- What are the services they are providing to their customers?
- How are they attracting customers?
- How are they losing customers? Etc
- Have you reviewed your analytics?
Before kick starting your web design meeting, you need to analyse important information about your website traffic, such as:
- What is the source of the current traffic? (Ads, Google, Blogs, etc)
- Which content is most popular amongst your visitors?
- Are your visitors technologically sophisticated?