Accelerated Mobile Pages Project (AMP)
An Insight To The Concepts Of Accelerated Mobile Pages Project
Accelerated Mobile Pages is a newly introduced concept in the industry that aims to improve the overall performance of a mobile website. AMP is an initiative to improve the mobile web and enhance the distribution ecosystem. The most amazing part is that the same code works across a number of devices and platforms so that the content can appear everywhere instantaneously – irrespective of the type of tablet, mobile or phone device you are using.
Accelerated Mobile Page – A Detailed Overview
An Accelerated Mobile Page is a project from Twitter and Google designed to make mobile pages really fast. In other words, it is a stripped-down form of HTML. Fundamentally, Accelerated Mobile Page is an HTML syntax page that is designed to be super lightweight and at the same time offers the benefit of fast loading.
Measurement and Analytics for Accelerated Mobile Page
In the world of web, understanding the audience is crucial to understand the needs of the audience in order to create loyal readers, and improve the bottom line. The best way to unlock that information is accessing the tools that enable understanding the behaviour of the audience. It is important that Accelerated Mobile Page support those tools. AMO can shot the path to a better approach for joining that broken line that exists in the web world today.
AMP – An Approach to Improved Performance
The pattern of multiple analytics tags of the vendors is what you will see often in the mobile web pages. They are installed all on the same page. Each analytics package delivers an insightful and unique view of a publisher’s audience. Client-side duplication has eventually resulted in degraded performance because each tracker independently performs a number of same measurements. With so many numbers of the little costs, the readers aren’t able to avail any good experiences and this causes to abandon the pages.
Now the developers are approaching to build Accelerated Mobile Page analytics with the philosophy of ‘measuring once and reporting to many’. This means that amp-analytics can be used for configuring multiple data sets and ends. Then AMP manages all the instrumentation to provide the specified data specified and share it with all the analytics providers. Irrespective of the number of configured analytics providers, the AMP runtime does a single measurement only on order to come up with a specific value. This further reducing duplication of batching network requests, streamlining code paths and effort as well as improves the performance.
The developers have built two core components for supporting measurement and analytics in AMP: amp-analytics and amp-pixel. Know here more about how to ensure improved performance of AMP’s:
- The AMP should enable the users to access the content of the mobile website instantly, anytime and anywhere. They should be able to log in their accounts securely when needed. The AMP should offer seamless experience to the users.
- Publishers should be competent enough to decide how the content needs to be distributed efficiently. They already have complex systems for addressing these variations, hence re-using these systems will prove out to be both efficient and effective.
- Open-source solution should be provided in order to keep with the AMP’s philosophy.
What’s More To Come?
During the initial development days of AMP, the only analytics support that the developers had was amp-pixel. With the feedback and support of many in the analytics and publishing industries, the developers have come a long way from there. Today the amp-analytics can meet more challenging and complex demands. The developers now look forward to continue their engagement with various communities in order to build various useful and exciting features on their roadmap.
If you are a member of an analytics organisation that is interested in providing values for configuration for your customers in the manner described above make sure you read the contributing guidelines before outsourcing your requirements. It is very important to have an insight and core expertise, to ensure better support with AMP.