czwartek, 17 Marzec 2016

Content is King

Content marketing is the marketing that involves the creation and sharing of media and publishing content. It is the best marketing approach which focuses on creating and distributing valuable, relevant and consistent content to retain the customer. Businesses share the content which is related to what they sell. The contain main focus on the information to deliver and is presented in variety of format which include

News

Your industry is ever changing; you need to share latest adventures with customer to show your business has the dedicated team which makes their life better every day.

Video

Short video which shows a fresh insight of the business is valuable content tool.

White papers

It is informational document which is issued by the company to promote and highlight the features of solution and service.

E-books

This is one of the best ways to generate the lead for business. The time to create and publish an e-book depends on the topic and length.

Info graphics

It is a long and vertical graphics that includes statistics, charts, graphs and other information. It is effective if one is good and can pass around social media.

Email newsletters

It is a powerful marketing tool with various useful functions. It informs the user about your product and you and help building a unique relationship with them.

Case studies

It is important to show your skills so that your customer can understand your business and trust your capability.

Pod casts

It is also one of the content marketing tools. It is a form of digital media which consist of an episodic series of audio, video, digital radio, PDF etc.

How- to- guides

How to guide is also one of the content marketing strategies that give you the will detailing and awareness about you and your product.

Question & answer article

This creates a well relationship among the user and the industry and customer can easily get the solution of their question.

Photos

Expert’s research shows that site viewer react more on the images than word. It is requiring creating a powerful image with great and unique design, as images speaks more than words.

Blogs

Blogs are the interesting relevant articles that tell about your industry and will make customer trust you. Guest blogs by the specialist will keep your customer returning.

Relevant content is quality text. Good web content should full fill a number of criteria.

  • Unique
  • Target specific groups
  • Entertaining and informative
  • Reader friendly, well structured and error free
  • Optimized for search engines

Goal of content marketing

Content plays a valuable role in all marketing techniques. There are many goals that cannot be reached using content. The main key goals for content marketing are

  • Brand awareness
  • Lead generation
  • Engagement
  • Sales
  • Lead nurturing
  • Customer retention and loyalty
  • Customer evangelism
  • Up selling and cross selling

Why content marketing

It is more important to understand the importance of the content marketing than to knowing about it. It is required to understand the four steps of the buying cycle.

  • Awareness: – to make customer is the first priority, but if they are not aware there is a solution.
  • Research: – once the customer is ware about the solution, they will reach to educate themselves.
  • Consideration: – at this point customer start comparing the product from other to get the fair deal and high quality.
  • Buy: – customer finally makes the decision and moves forward with transaction.

Content marketing provide additional benefits to support digital marketing channel. It gives the content for social media marketing and contributes SEO efforts by building natural inbound links. Content marketing is used by leading marketing organization in the world which includes P & G, Microsoft, Cisco System and John Deere.

It is very important to create genuine and useful content. Valuable content is essential tool that is important to grow the business. It is required to understand the needs of the target audience.

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