Good practices to follow while preparing email newsletters
Are you looking to email newsletters for your end users? Then you need to know about the best practices that can help you to get the most out such email campaigns. It is necessary that you are well acquainted with the basic aspects of front end designing as well as know how to work with CSS and HTML. If not, you need to brush up your skills with them.
Best practices associated with designing of HTML email campaigns
- The emails should have a maximum width of 600 to 800 pixels. This is going to make the emails behave in a better way within preview-pane sizes that are provided by many of the clients.
- Keep in mind that certain images are going to be blocked initially by the email clients. Some images, such as background images will fail to load completely.
- Make sure that you keep the design of your emails simple. Make use of grid-based layers for the emails and stay away from complicated elements which require HTML positioning or HTML floats.
- Make use of only the basic, cross platform fonts like Times New Roman, Verdana, Arial and Georgia.
- Avoid designing an email that functions essentially as a single large, sliced up image. Although emails such as these look good, in the end they do perform poorly.
- Make sure that your emails offer the best mobile experience for your users. Before finally sending the emails, check if the emails can be read at an arm’s length on small screens. The images used in the email should load easily when viewed in mobile devices. The links present in your mobile should be easily clickable with the use of a single thumb.
Best practices associated with coding of HTML email campaigns
- Use the table element to code all the structure. When you need to work with more complicated layouts, make sure that you nest the tables for building complex structures.
- Inline all CSS coding before you send the emails. A good way to do this is by using MailChimp.
- Make sure to keep your CSS coding simple. Stay away from compound style declarations, CSS layout properties, shorthand codes and complex selectors.
- Use element attributes like valign, cellpadding and width for setting the table dimensions. It reinforces a simple box-model structure.
- Stick to absolute links only for images and make sure that you host the images on reliable server. You can also use free image hosting services offered by MailChimp.
Keep your emails as mobile-friendly as possible. Use media queries for increasing text sizes on the small screens and provide thumb-sized hit areas for the links. Your emails should be as responsive as your design provides scope for. Finally, test your email services well before you start sending them.