piątek, 22 Lipiec 2016

Engage your customers activating Lure Module | Pokémon Go

There’s a new sensation in town: Pokémon Go. Produced by Nintendo and developed by Niantic, this new game is one of the biggest – if not THE biggest – mobile gaming hit since Flappy Bird. In fact, Nintendo is enjoying a whopping $10 billion boost to its value, and the game is making more than $2 million in in-app purchases each day.

Pokémon Go is not in the hands of millions of users. It is yet to be released in certain areas, but those who live in the US and UK, several parts of Europe, Australia and Japan can download the iOS or Android version of this game and start playing. If you own a business, Pokémon Go is a fantastic marketing tool as well.

What is Pokémon Go?

Pokémon Go is a location-based augmented reality game. I know, it’s a mouthful. Let me explain. Players can catch Pokémon monsters or creatures (or Pokémon in short) within the game. There are 150 of them available at the moment, although Nintendo might add more in the future.

This game is location-based, meaning the players’ GPS location is used to set their location in the game. Depending on where you are, you can catch Pokémon around you. You can actually walk around and explore the area near you to find more Pokémon.

To catch a Pokémon, you thrown a PokéBall at it. There are also PokéStop, where you can collect items and place Lure Module. As the name suggests, a Lure Module is a device you can install to attract more Pokémon to the PokéStop of your choice.

The goal of this game is simple: you gotta catch ‘em all! As you catch more Pokémon, they are added to your directory. There is a competitive side to the game as well. As you reach level 5, you are asked to join on of the existing three teams. Members of each team can then battle each other.

PokéGyms are where the battles take place. A team can take over a gym and place Pokémon there to guide it. Other teams will then try to take over the gym by battling the existing Pokémon.

Players in the game are called trainers. Each trainer can level up by collecting more Pokémon, visiting PokéStops and collecting items, completing gym battles and training their Pokémon. The simplicity of this game is what makes it so popular.

On top of all that, Pokémon Go offers augmented reality as part of its gameplay. When you find a Pokémon and you want to catch it, the game will activate your phone’s main camera. You can then see the Pokémon in real surroundings. Niantic did a very good job with mapping as well. When you are near a river or the beach, for example, you will find a lot of water-type Pokémon.

Pokémon Go and Marketing Your Local Business

There are ways to use Pokémon Go in marketing. This game has transformed the way people play. More trainers go outside to find the Pokémon they are hunting for. There have even been reports of hundreds of trainers gathering in certain areas in search for rare Pokémon.

There are a few things you can do to benefit from this game and use it as part of your marketing campaign:

If you happen to have a PokéStop at your store, the easiest way to attract customers is by activating a Lure Module. I was playing the game the other day and placed a Lure Module while drinking coffee at my local coffee shop. Within minutes, 7 other trainers walked in and ordered coffee just so they can sit inside and catch the spawning Pokémon.

Each Lure Module will remain active for 30 minutes. You don’t have to play the game extensively to be able to market your business this way; that said, you’ll be missing all the fun if you choose not to. You can buy Lure Modules as in-app purchases and use them to attract trainers.

Another good way to use Pokémon Go as a marketing tool is to offer discounts and special offers to trainers. A lot of businesses are starting to offer several things, such as:

  • Discounts for members of a particular team
  • Different discounts based on the trainer’s current level
  • Bonuses and freebies for trainers
  • A special offer for those who have a local rare Pokémon in their Pokédex

Speaking of local rare Pokémon, each area has its own set of Pokémon based on a number of factors. You can find out about which Pokémon are common in your region, find information about the rare ones and advertise them to attract trainers. If you happen to know that several trainers caught Pikachu nearby, for example, telling other trainers can really help bring in more traffic. You can use your social media channels or your website to advertise rare Pokémon.

Last but certainly not least, play the game. You can add Pokémon Go tips and tricks to your usual marketing content. Be part of a certain team, host gym battles with special events at your business and enjoy a stream of customers. Don’t forget to have a bit of fun too!

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