Follow your customers and go mobile
In the not-so-distant past, mobile browsing was a fringe activity. Users surfing the web on their phones may have been content to deal with designs that did not properly display on their devices, were only partially functional, or even failed to work at all – because they had no other alternative. Today’s mobile web, however, presents a different story. Modern standards for website design and development place high importance not only on cross-browser compatibility (which has been a concern since the web’s inception), but on cross-device compatibility as well.
The most popular ways of addressing this issue are responsive websites (designed to adjust themselves automatically to the format of any viewing device) and dedicated mobile websites (separate websites to which the user redirects whenever the main site detects a mobile device).
Some people browse desktop websites from their mobile phones, this can be very frustrating, the websites can be slow to upload, hard to read and slow to navigate. This is because the vast majority of desktop websites are not designed to be viewed on a mobile device that has a small screen size, smaller keyboard and no mouse.
Here is why your site needs to visible on mobile devices:
- there are more mobile devices than people on Earth. Over 9 out of 10 people have a mobile phone. Placement is the key to effective marketing when customers have access to multiple devices, advertising offers must be mobile-capable!
- mobile internet usage is projected to overtake desktop internet usage by 2014
- 80% of consumers plan to conduct mobile commerce in the next 12 months. Customers want to buy directly from their devices. The want offers accommodate that will accommodate them!
- mobile advertisements receive the largest percentage of unique clicks (40% of all consumers). Unique clicks translate into higher conversion rates. Therefore, higher conversion rates translate into bigger profits!
Regardless of the marketing channel use or the verticals run, campaign success will rely heavily on mobile optimization.