czwartek, 3 Marzec 2016

Top 4 Important Differences Between Web Graphic Design and Print Graphic Design

Web design and print design have a number of things in common, but there are some important differences that people often fail to understand — ranging from file formats and workflow to terminology and tools. Here is a comprehensive guide that offers an overview of some vital differences between the two.

Layout and Presentation

Both web and print design require effective and clear layout. The overall goal is the same in both the disciplines. Both of them use shapes, colours, lines, type, and other elements of design for presenting content to the audience. The main layout difference lies in the available space given for creating the design.

When creating graphic design for the web

  • the space is measured in pixels.
  • the designer faces a challenge when designing the websites, as its overall look changes according to the resolution and size of the monitors.
  • the consistence of the design should be maintained. The aim is to keep people on your site with consistent navigation.

When creating graphic design for print

  • the space is measured in inches.
  • the graphic designer has to deal with just anything from a highway billboard to a business card.
  • the measure of the space allowed is known to the designer from the start. Furthermore, unlike web graphic design the look of the finished product doesn’t changes.
  • the designer must have safety areas to ensure quality print results.

Tools and Technology

It is necessary to keep up with the latest web as well as print design technology. It is crucial to work with latest graphic programs like Illustrator, InDesign, and Adobe Photoshop in case of both the disciplines. Knowing about the proficiencies and skills of your programmer will helps the web designers to come up the most effective graphic designs. Whereas keeping up with the latest advances and technology in the printing process helps the print designers to achieve the best results in their work.

Dimensionality

Web graphic design is simultaneously N-dimensional and 1-dimensional. Fundamentally, a web page is a scrolling experience for the visitor and not a canvas experience. It is possible to create a 2-dimensional layout in case of web design, but as the space between the elements isn’t fixed the experience cannot be pre-planned, as different users scroll the web page in different ways.

In contrast, print design is 2-dimensional. When creating graphic design for print much attention is paid to the layout. This offer the benefit of turning the page(s) to the readers, but different spreads often lack substantial interplay.

Colour Contrast

It can be very tricky to deal with colour in both web and print design. It is vital to understand the spaces and the colour models to ensure a fine quality design. Here are some of the concerns, issues, and choices when dealing with colour in each of the disciplines.

In web design

  • The designer should consider the variation in colour contrast from monitor to monitor.
  • The changes brought by contrast and brightness on the colour must be considered.
  • The programmer should know about the exact “hexadecimal values” of the colour.

In Print Design

  • The designer should consider the difference between the colours on paper and on screen.
  • The designers often choose “process” or “spot” colours for the printer to use. These are the colours that the designer chooses from a palette and identifies with a code provided to the printer.

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