Information architecture focuses on structuring and labeling content in an easy to use way. It helps understand where we are, and how to navigate to information we’re looking for.
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Site maps, categories, navigation, metadata these are all examples of IA. Regardless of type of presentation we must always keep in mind the target audience it will be designed for.
Categorize content and create relationships between pieces of information.
Commonly used structures help to predict information and speed the process of finding.
Wireframes focuses on space allocation and arrangement functionalities.