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Visual Design

Visual design in digital product's world means turning wireframes into beautiful designed layouts. There are many ways to approach this challenge, everything starts in designer mind.

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making stuff look pretty

This is how we often call it but in fact the aesthetic look consits of many fundamental principles. Learn what they are.


Inconsistency may ruin even the most beautiful design. Don’t make users confused and feel uncomfortable, it never creates good feelings.


It's an area around or between objects used to separate and group certain information, defines importance and gives the eye a little rest.


Appropriate placing items on a screen and giving attention to them, helps us to communicate, illuminate actions and organize information.

Rythm and Balance

Balance gives stability and structure to a design. It’s the weight distributed in the design by the placement of your elements. Putting 'heavy' element to one side will need compensation on the other.


Contrast happens when two design elements are in opposition to each other, highlighting or bolding important elements. Contrast makes the design more interesting and pleasant to an eye.


Scale refers to the size of an object in relationship to another object. An element can appear larger or smaller depending on the size, location, and color of the elements around it.